Two world-renowned experts on innovation and digital strategy explore how real-time data and AI will radically transform physical products–and the companies that make them.
Tech giants like Facebook, Amazon, and Google can collect real-time data from billions of users. For companies that design and manufacture physical products, that type of fluid, data-rich information used to be a pipe dream. Now, with the rise of cheap and powerful sensors, supercomputing, and artificial intelligence, things are changing–fast.
In Fusion Strategy, world-renowned innovation guru Vijay Govindarajan and digital strategy expert Venkat Venkatraman offer a first-of-its-kind playbook that will help industrial companies combine what they do best–create physical products–with what digitals do best–use algorithms and AI to parse expansive, interconnected datasets–to make strategic connections that would otherwise be impossible.
The laws of competitive advantage are changing, rewarding those who have the most robust, data-driven insights rather than the most valuable assets. To compete in the new digital age, companies need to use real-time data to turbocharge their products, strategies, and customer relationships. Those that don’t risk falling on the wrong side of the next great digital divide.
Fusion Strategy is the way forward.
Author: Vijay Govindarajan, Venkat Venkatraman
Binding Type: Hardcover
Publisher: Harvard Business Review Press
Published: 03/12/2024
Pages: 224
Weight: 1lbs
Size: 9.37h x 6.06w x 1.02d
ISBN: 9781647826253
Language: English
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