The collapse of the Soviet Union has opened up a huge consumer market, but how do you sell things to a generation that grew up with just one type of cola? When Tatarsky, a frustrated poet, takes a job as an advertising copywriter, he finds he has a talent for putting distinctively Russian twists on Western-style ads. But his success leads him into a surreal world of spin doctors, gangsters, drug trips, and the spirit of Che Guevera, who, by way of a Ouija board, communicates theories of consumer theology. A bestseller in Russia, Homo Zapiens displays the biting absurdist satire that has gained Victor Pelevin superstar status among today’s Russian youth, disapproval from the conservative Moscow literary world, and critical acclaim worldwide.
Author: Victor Pelevin
Binding Type: Paperback
Publisher: Penguin Publishing Group
Published: 12/31/2002
Pages: 256
Weight: 0.48lbs
Size: 7.71h x 5.07w x 0.50d
ISBN: 9780142001813
Language: English
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