Cowards Don’t Go to Heaven: The Scribblings of a Lost Creative Soul Who Found Paradise

From Eugene Cheong — Asia’s most awarded advertising creative and one of D&AD 50 best copywriters — comes a profanity-laced, beautifully chaotic manifesto that refuses to be housebroken.

Cowards Don’t Go To Heaven is a creative survival manual built on eight habits: Courage, Idealism, Curiosity, Playfulness, Free-spiritedness, Intuition, Authenticity, and Persistence. Four decades of insights collide with Scripture, philosophy, and brutal honesty. Think Winston Churchill meets Bill Hicks — with 71 illustrations punctuating the mayhem.

Author: Eugene Cheong
Binding Type: Paperback
Publisher: Victionary
Published: 05/12/2026
Pages: 400
Weight: 2.5lbs
Size: 9.80h x 8.80w x 1.50d
ISBN: 9789887066187
Language: English