Karma Cola: Marketing the Mystic East

$18.00

Beginning in the late ’60s, hundreds of thousands of Westerners descended upon India, disciples of a cultural revolution that proclaimed that the magic and mystery missing from their lives was to be f… [more below]

  • Series: Vintage International
  • Author: Mehta, Gita
  • Binding: Paperback
  • Page Count: 208
  • Publish Date: June 28 1994
  • ISBN10: 0679754334
  • Language: English
- +

Beginning in the late ’60s, hundreds of thousands of Westerners descended upon India, disciples of a cultural revolution that proclaimed that the magic and mystery missing from their lives was to be found in the East. An Indian writer who has also lived in England and the United States, Gita Mehta was ideally placed to observe the spectacle of European and American “pilgrims” interacting with their hosts. When she finally recorded her razor sharp observations in Karma Cola, the book became an instant classic for describing, in merciless detail, what happens when the traditions of an ancient and longlived society are turned into commodities and sold to those who don’t understand them.

In the dazzling prose that has become her trademark, Mehta skewers the entire Spectrum of seekers: The Beatles, homeless students, Hollywood rich kids in detox, British guilt-trippers, and more. In doing so, she also reveals the devastating byproducts that the Westerners brought to the villages of rural lndia — high anxiety and drug addiction among them.

Brilliantly irreverent, Karma Cola displays Gita Mehta’s gift for weaving old and new, common and bizarre, history and current events into a seamless and colorful narrative that is at once witty, shocking, and poignant.

Author: Gita Mehta
Binding Type: Paperback
Publisher: Vintage
Published: 06/28/1994
Series: Vintage International
Pages: 208
Weight: 0.53lbs
Size: 8.02h x 5.20w x 0.60d
ISBN: 9780679754336
Language: English

Author

Mehta, Gita

Binding

ISBN10

0679754334

ISBN13

9780679754336

Page Count

208

Published Date

June 28 1994

Series

Vintage International

Language

Reviews

There are no reviews yet.

Only logged in customers who have purchased this product may leave a review.

Shopping Cart