Where do design principles come from? Are they abstract “rules” established by professionals or do they have roots in human experience? And if we encounter these visual phenomena in our everyday lives, how do designers use them to attract our attention, orient our behavior, and create compelling and memorable communication that stands out among the thousands of messages we confront each day? Today’s work in visual communication design shifts emphasis from simply designing objects to designing experiences; to crafting form that acknowledges cognitive and cultural influences on interpretation.
In response, Meredith Davis and Jamer Hunt provide a new slant on design basics from the perspective of audiences and users. Chapters break down our interactions with communication as a sequence of meaningful episodes, each with related visual concepts that shape the interpretive experience. Explanatory illustrations and professional design examples support definitions of visual concepts and discussions of context. Work spans print, screen, and environmental applications from around the world. This introduction to visual communication design demystifies the foundational concepts that underpin professional design decisions and shape our experiences in a complex visual world.Author: Meredith Davis, Jamer Hunt
Binding Type: Paperback
Publisher: Bloomsbury Visual Arts
Published: 09/07/2017
Series: Required Reading Range #75
Pages: 208
Weight: 1.7lbs
Size: 10.50h x 8.30w x 0.50d
ISBN: 9781474221573
Language: English
Reviews
There are no reviews yet.