Barbara E. Kahn
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Global Brand Power: Leveraging Branding for Long-Term Growth
$17.99 Add to cartThe branding bible for today’s globalized world
Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the I- Series: Wharton Executive Essentials
- Author: Kahn, Barbara E.
- Binding: Paperback
- Page Count: 132
- Publish Date: March 05 2013
- ISBN10: 1613630263
- Language: English
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The Shopping Revolution, Updated and Expanded Edition: How Retailers Succeed in an Era of Endless Disruption Accelerated by Covid-19
$21.99 Add to cartFeatured in The New York Times, Bloomberg, and Vox, The Shopping Revolution is “a brisk and thought-provoking anatomy of shopping in the 21st century” (Kirkus Reviews).
The retail industry was already- Author: Kahn, Barbara E.
- Binding: Paperback
- Page Count: 210
- Publish Date: April 30 2021
- ISBN10: 1613631146
- Language: English
