Brand name products - Planning

When everybody zigs, zag, says author Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear whiteboard overview style of Neumeier’s first book, THE BRAND GAP, but drills dee… [more below]

• Series: One-Off
• Author: Neumeier, Marty
• Binding: Paperback
• Page Count: 192
• Publish Date: September 01 2006
• ISBN10: 0321426770
• Language: English