BUSINESS & ECONOMICS / Marketing / General

Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are … [more below]

• Author: Calkins, Tim
• Binding: Paperback
• Page Count: 248
• Publish Date: December 21 2012
• ISBN10: 0230340334
• Language: English