David Allison
-
The Death of Demographics: Valuegraphic Marketing for a Values-Driven World
$29.99 Add to cartMarketers have always believed demographics and psychographics held the key to influencing consumer behavior. If only we knew enough about someone-their age, gender, purchase history, favorite brands-
- Author: Allison, David
- Binding: Hardcover
- Page Count: 376
- Publish Date: November 29 2022
- ISBN10: 1544534612
- Language: English
-
The Death of Demographics: Valuegraphic Marketing for a Values-Driven World
$16.99 Add to cartMarketers have always believed demographics and psychographics held the key to influencing consumer behavior. If only we knew enough about someone-their age, gender, purchase history, favorite brands-
- Author: Allison, David
- Binding: Paperback
- Page Count: 376
- Publish Date: November 29 2022
- ISBN10: 1544534620
- Language: English
