Joe Calloway
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Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison
$23.00 Add to cartA revised and updated edition of the bestselling “no-nonsense guide to beating the competition.”-Publisher’s Weekly
Becoming a Category of One reveals how extraordinary companies do what they do so we
- Author: Calloway, Joe
- Binding: Paperback
- Page Count: 272
- Publish Date: August 01 2009
- ISBN10: 0470496355
- Language: English
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Indispensable: How to Become the Company That Your Customers Can’t Live Without
$38.00 Add to cartA five-step strategy for turning a commodity into a necessity
When products and services become interchangeable, price becomes the ultimate determinant for consumers. Indispensable shows businesses h… [more below]
- Author: Calloway, Joe
- Binding: Hardcover
- Page Count: 240
- Publish Date: April 29 2005
- ISBN10: 0471703087
- Language: English
