Marketing - Management
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Hbr’s 10 Must Reads on Strategic Marketing (with Featured Article Marketing Myopia, by Theodore Levitt)
$24.95 Add to cartStop pushing products–and start cultivating relationships with the right customers.
If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed thro
- Series: HBR’s 10 Must Reads
- Author: Review, Harvard Business
- Binding: Paperback
- Page Count: 224
- Publish Date: April 02 2013
- ISBN10: 1422189880
- Language: English
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Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World
$39.99 Add to cartDistill Maximum Value from Your Digital Data Do It Now
Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why Good news: neither have- Series: Que Biz-Tech
- Author: Hemann, Chuck
- Binding: Paperback
- Page Count: 272
- Publish Date: May 09 2018
- ISBN10: 0789759608
- Language: English
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80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More
$24.99 Add to cartGuided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals learn how to apply Pareto’s 80/20 rule specifically to sales and marketing. With a powerf
- Author: Marshall, Perry
- Binding: Paperback
- Page Count: 230
- Publish Date: August 13 2013
- ISBN10: 1599185059
- Language: English
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Compete Smarter, Not Harder
$24.00 Add to cartHow to compete in the right space for greater profitability and growth
The Internet, mobile technology, the ubiquity of information and the availability of big data have dramatically increased the spe
- Author: Putsis, William
- Binding: Hardcover
- Page Count: 224
- Publish Date: November 04 2013
- ISBN10: 1118708717
- Language: English
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Marketing Analytics: Essential Tools for Data-Driven Decisions
$39.95 Add to cartThe authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which update
- Series: Darden Business
- Author: Venkatesan, Rajkumar
- Binding: Hardcover
- Page Count: 312
- Publish Date: January 13 2021
- ISBN10: 0813945151
- Language: English
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Brand It Like Serhant: Stand Out from the Crowd, Build Your Following, and Earn More Money
$30.00 Read moreBestselling author and real estate, television, and media icon Ryan Serhant shares his proven, three-step strategy to build your brand from scratch.
Brand is everything. Whether you’re a real estate- Author: Serhant, Ryan
- Binding: Hardcover
- Page Count: 336
- Publish Date: February 06 2024
- ISBN10: 0306923122
- Language: English
