Martin Lindstrom
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Brand Sense: Sensory Secrets Behind the Stuff We Buy
$17.00 Add to cartThe definitive book on sensory branding, shows how companies appeal to consumers’ five senses to sell products.Did you know that the gratifying smell that accompanies the purchase of a new automobile … [more below]
- Author: Lindstrom, Martin
- Binding: Paperback
- Page Count: 192
- Publish Date: February 02 2010
- ISBN10: 1439172013
- Language: English
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Buyology: Truth and Lies about Why We Buy
$19.00 Add to cartNEW YORK TIMES BESTSELLER – “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”–Time
How much do we know about why we buy? What truly influences our decision- Author: Lindstrom, Martin
- Binding: Paperback
- Page Count: 272
- Publish Date: February 02 2010
- ISBN10: 0385523890
- Language: English
