PUB202312,DISC:REG, Philip Kotler,Hardcover,Wiley,Business & Economics,Marketing,Consumer Behavior,International,Technology,Marketing,Business / Economics / Finance

Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business

In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, e

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• Author: Kotler, Philip
• Binding: Hardcover
• Page Count: 256
• Publish Date: December 12 2023
• ISBN10: 1119835216
• Language: English