Soft drink industry - United States - History

A “highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche” (Publishers Weekly).

Secret Formula follows the color

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• Author: Allen, Frederick
• Binding: Paperback
• Page Count: 510
• Publish Date: October 27 2015
• ISBN10: 1504019857
• Language: English