Discover how AI is revolutionizing content marketing and SEO. Industry experts Catherine Seda and Jenny Halasz explore the impact, risks, and game-changing strategies for brands.
AI-Powered Content Marketing and SEO is a must-read to build brand authority, optimize search visibility, and win customers. Packed with actionable insights, this book fills a critical gap for marketing teams and business leaders in today’s AI-driven world.
Key Topics Covered:
- Revolutionary Impact: Understand the transformative effects of AI on digital marketing and customer experiences, and why it’s crucial for executives and employees to adapt
- AI-Optimized Content: Learn to balance AI-generated content with human creativity to maintain brand trust, meet Google’s EEAT standards, and navigate evolving search algorithms
- Authenticity and Authority: Explore frameworks for using AI responsibly to create content that builds brand authority without compromising it
- Ethical & Legal Issues: Stay ahead of AI risks by addressing critical challenges with proactive policies
- AI, Analytics, and Human Insight: Learn how privacy rules, zero-click searches, and generative AI are making metrics like impressions and CTR unreliable, pushing analytics practices to adapt
Author: Catherine Seda,Jenny Halasz
Binding Type: Paperback
Publisher: Addison-Wesley Professional
Published: 11/02/2025
Pages: 256
Weight: 0.75lbs
Size: 8.60h x 5.80w x 0.60d
ISBN: 9780135478226
Language: English
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