Content Strategy for the Web

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS

BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success?

For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:

• Understand content strategy and its business value
• Discover the processes and people behind a successful content strategy
• Make smarter, achievable decisions about what content to create and how
• Find out how to build a business case for content strategy

With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

Author: Kristina Halvorson, Melissa Rach
Binding Type: Paperback
Publisher: New Riders Publishing
Published: 02/10/2012
Series: Voices That Matter
Pages: 224
Weight: 1.06lbs
Size: 9.00h x 6.95w x 0.48d
ISBN: 9780321808301
Language: English