A hands-on, practical roadmap to get from great idea to successful company
In Disciplined Entrepreneurship: Startup Tactics, renowned entrepreneur and Executive Director of the Martin Trust Center for MIT Entrepreneurship Paul Cheek delivers an actionable field guide to transforming your one great idea into a functional, funded, and staffed startup. Building on the ideas presented in the bestselling Disciplined Entrepreneurship, the author delivers a startlingly complete and comprehensive set of solutions you can implement immediately to advance your company to its next stage of growth.
This is not a theoretical book. You’ll find ground-level, down-and-dirty entrepreneurial tactics–like how to conduct advanced primary market research, market and sell to your first customers, and take a scrappy approach to building your first products–that keep your firm growing. These tactics maximize your impact with limited resources. You’ll also discover:
- Effective marketing tactics specific to early startups that go beyond cookie-cutter digital MarTech solutions
- Tactics for designing and testing your product concepts yourself before investing limited resources in developing a fully functional product
- Methods for equity distribution that minimize conflict and maximize investor return
An invaluable resource for founders and entrepreneurs, Disciplined Entrepreneurship: Startup Tactics will also benefit any professional working at an early-stage startup or launching new products looking for concrete solutions to the most common and difficult problems faced by young companies and the people who work in them.
Author: Paul Cheek
Binding Type: Hardcover
Publisher: Wiley
Published: 04/02/2024
Pages: 288
Weight: 1.8lbs
Size: 8.58h x 8.58w x 0.79d
ISBN: 9781394223350
Language: English
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