The ultimate marketing strategy to help SMB companies break sales plateaus and beat the competition.
Sooner or later, every SMB (small and medium-sized business) hits a sales plateau or runs into significant competition. Even after tapping into all the mainstream channels and executing the best practices, these SMBs can’t increase sales–their channels and budgets are maxed out. To meet today’s challenges, SMB chief executives and senior marketers need to recalculate their budgets, rethink their strategies, and revolutionize their internal systems.
In his book, marketing expert Nick Doyle offers what he calls the “Five-Tactic Marketing Framework,” which unifies brand marketing, performance marketing, integrated campaigns, AI technologies, and lifetime value analytics. Doyle demonstrates that these tools are effective when deployed in isolation but really excel when deployed simultaneously.
You will learn to
– recalculate marketing budgets to reflect the realities of customer lifetime value;
– select channels and maximize efficiencies for integrated performance marketing campaigns;
– deploy AI and machine learning tools to enhance efficiency, performance, and insights;
– beat the competition and grow market share!
If deployed well, with the right strategy, these tactics can mark a watershed moment in the growth of an SMB company–one of expanded reach, optimized spending, and maximized profits.
Author: Nick Doyle
Binding Type: Hardcover
Publisher: Fast Company Press
Published: 02/18/2025
Pages: 256
Weight: 1.14lbs
Size: 9.10h x 6.10w x 1.20d
ISBN: 9781639081035
Language: English
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