People love this straight-talking ad-man from Texas and his powerful stories that shed light on advertising, marketing and success.
In 100 chapters full of wit, wisdom, and uncommon good sense, Secret Formulas conjures up more of the Wizard’s provocative observations on advertising, business, and life that wong The Wizard of Ads last year’s Business Book of the Year award — on this time, the book, has nuts, bolts, and even more bite!
The Wizards’s secret formulas will show:
- How to find a champion to sell your ideas
- Why targeting your market can be a big mistake
- Why bankers think backwards
- Why being “out of style” can be profitable
- How to write miraculous ads
Author: Roy H. Williams
Binding Type: Paperback
Publisher: Bard Press (TX)
Published: 08/10/1999
Series: Wizard of Ads #2
Pages: 224
Weight: 1.05lbs
Size: 9.84h x 7.09w x 0.87d
ISBN: 9781885167392
Language: English
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