The definitive work on business strategy for sustainability by the most authoritative voice in the conversation.
More than ever before, consumers, employees, and investors share a common purpose and a passion for companies that do well by doing good. So any strategy without sustainability at its core is just plain irresponsible – bad for business, bad for shareholders, bad for the environment. These challenges represent unprecedented opportunities for big brands – such as Clorox, Dell, Toyota, Procter & Gamble, Nike, and Wal-Mart – that are implementing integral, rather than tangential, strategies for sustainability. What these companies are doing illuminates the book’s practical framework for change, which involves engaging employees, using transparency as a business tool, and reaping the rewards of a networked organizational structure. Leave your quaint notions of corporate social responsibility and environmentalism behind. Werbach is starting a whole new dialogue around sustainability of enterprise and life as we know it in organizations and individuals. Sustainability is now a true competitive strategic advantage, and building it into the core of your business is the only means to ensure that your company – and your world – will survive.Author: Adam Werbach
Binding Type: Hardcover
Publisher: Harvard Business Review Press
Published: 07/06/2009
Pages: 240
Weight: 1.1lbs
Size: 9.20h x 6.40w x 1.10d
ISBN: 9781422177709
Language: English
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