An advocate may know what to say but is only effective when he or she knows how to be persuasive. Combining fact with know-how to persuade judges, juries, and arbitrator, the book teaches immediately useful techniques such as how to channel the initial adrenaline buzz, grab and hold the fact finder’s attention, gesture while speaking, speaking in phrases, and polishing the persuasive style. Based on 25 years of experience from coaching practitioners, this guide integrates cutting edge discoveries in human factors, gesture studies, linguistics, neuroscience, and sports psychology to give litigators a competitive edge. This brand new edition includes all new illustrations and new information on motions, arbitrations, and appeals.
Author: Brian K. Johnson, Marsha Hunter
Binding Type: Paperback
Publisher: Crown King Books
Published: 03/01/2016
Pages: 248
Weight: 0.84lbs
Size: 8.90h x 6.00w x 0.80d
ISBN: 9781939506030
Language: English
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