How do underdogs close huge deals they have no business winning? How do rainmakers pull off a sale before the RFP is ever issued? They don’t do it with a logical argument or even the best PowerPoint presentation. They do it by turning their pitch into an emotional experience that makes the customer think, “This just feels right.” This book is your blueprint for tapping into a client’s gut feeling and bringing home the win.
Go Big or Go Home is the greatest collection of the most memorable pitches in film, sports, business, and philanthropy. These stories come from individuals and organizations that decided to Go Big or Go Home because their deals were too important to fail. One day, you’ll have a pitch that matters just as much. And when you do, you can follow the five tools outlined in this book to create an experience that will close the deal.
Author: Diana Kander, Tucker Trotter
Binding Type: Hardcover
Publisher: Houndstooth Press
Published: 03/28/2023
Pages: 158
Weight: 0.6lbs
Size: 8.00h x 5.00w x 0.44d
ISBN: 9781544536378
Language: English
This title is not returnable
Reviews
There are no reviews yet.