Marketing - General
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The Growth Dilemma: Managing Your Brand When Different Customers Want Different Things
$32.00 Add to cartPorsches for soccer moms? Finance bros in Patagonia? Drive-through Starbucks? What happens when your growth strategy creates conflict between customers?
You always want to grow your brand, but there’s
- Author: Wilson, Annie
- Binding: Hardcover
- Page Count: 288
- Publish Date: June 10 2025
- ISBN10: 1647829739
- Language: English
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AI First: The Playbook for a Future-Proof Business and Brand
$32.00 Add to cartAI is going to change brand strategy and marketing forever. Are you ready?
What does the rapid rise and astonishing rate of improvement of AI mean for brands in the next five years? Listen to what Open
- Author: Brotman, Adam
- Binding: Hardcover
- Page Count: 208
- Publish Date: June 24 2025
- ISBN10: 1647829658
- Language: English
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Marketing 6.0: El Futuro Es Inmersivo
$27.95 Read more- Author: Kotler Philip Kartajaya Hermawan
- Binding: Paperback
- Page Count: 200
- Publish Date: September 24 2024
- ISBN10: 8410221098
- Language: Spanish
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Personalized: Customer Strategy in the Age of AI
$32.00 Add to cartA USA Today Bestseller
In a world where consumers expect more–instantly and seamlessly–personalization is a strategic imperative.
Consumers want personalized experiences, but few companies are rising
- Author: Abraham, Mark
- Binding: Hardcover
- Page Count: 288
- Publish Date: October 15 2024
- ISBN10: 1647826276
- Language: English
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The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
$50.00 Add to cartAttention is the new commodity. Visual Storytelling is the new currency.
- Human brain processes visuals 60,000x faster than text.
- Web posts with visuals drive up to 180% more engagement than those withou
- Author: Walter, Ekaterina
- Binding: Paperback
- Page Count: 240
- Publish Date: January 08 2015
- ISBN10: 007182393X
- Language: English
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Building Brand Communities: How Organizations Succeed by Creating Belonging
$34.95 Read moreAn authentic brand community is more than just people buying your product or working alongside one another. This book articulates the critical roles of mutual concern, common values, and shared experi… [more below]
- Author: Jones, Carrie Melissa
- Binding: Hardcover
- Page Count: 288
- Publish Date: June 09 2020
- ISBN10: 1523086610
- Language: English
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Identity Marketing: How to Create Loyal, Lifelong Fans and a Legendary Brand (No Matter What You Sell or the Size of Your Budget)
$25.00 Add to cart- Author: Romney, Veronica
- Binding: Hardcover
- Page Count: 304
- Publish Date: January 21 2025
- ISBN10: 9.79822E+12
- Language: English
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Building a Storybrand 2.0: Clarify Your Message So Customers Will Listen
$29.99 Add to cartWhen you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . .
Since the original p
- Author: Miller, Donald
- Binding: Hardcover
- Page Count: 304
- Publish Date: January 07 2025
- ISBN10: 1400248876
- Language: English
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Marketing 5.0
$30.95 Read moreIn Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a … [more below]
- Author: Kotler, Philip
- Binding: Paperback
- Page Count: 224
- Publish Date: January 04 2022
- ISBN10: 8418709871
- Language: Spanish
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Generation AI: Why Generation Alpha and the Age of AI Will Change Everything
$30.00 Add to cartA clear, practical guidebook to being a parent and professional in a world transformed by AI
In Generation AI, lifelong entrepreneur, futurist, and consumer trend expert Matt Britton explores how art
- Author: Britton, Matt
- Binding: Hardcover
- Page Count: 256
- Publish Date: May 06 2025
- ISBN10: 139430885X
- Language: English
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Identity Marketing: How to Create Loyal, Lifelong Fans and a Legendary Brand (No Matter What You Sell or the Size of Your Budget)
$20.00 Add to cartBuyers are smart.
They’ve caught onto our marketing tricks and strategies, and what used to work isn’t working anymore.
To survive and thrive in the new era of calculated spending, you must be able to h
- Author: Romney, Veronica
- Binding: Paperback
- Page Count: 304
- Publish Date: January 21 2025
- ISBN10: 9798218625931
- Language: English
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Just Evil Enough: The Subversive Marketing Handbook
$42.16 Read moreLooking for an advantage in an unfair world?
The rules of poker tell you how to play–but not how to win. You win by bluffing, looking for your opponent’s tells, remembering cards, and intimidation. So
- Author: Ross, Emily
- Binding: Hardcover
- Page Count: 448
- Publish Date: March 06 2025
- ISBN10: 1916797660
- Language: English
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Sell to the Rich: The Insider’s Handbook to Selling Luxury
$18.95 Add to cartAre you looking to break through more levels of the elusive luxury-buyer market?
In Sell to the Rich, business coach, luxury goods and services speaker, and photographer for high-net-worth individuals,
- Author: Shaw, Jeffrey
- Binding: Paperback
- Page Count: 254
- Publish Date: April 25 2025
- ISBN10: 0999518712
- Language: English
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Heart Over Hype: Transforming Higher Ed Marketing with Empathy
$21.00 Add to cart- Author: Hunt, Jaime
- Binding: Paperback
- Page Count: 278
- Publish Date: March 18 2025
- ISBN10: 9798992308433
- Language: English
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The Obvious Choice: Timeless Lessons on Success, Profit, and Finding Your Way
$29.99 Read more“A much-needed guide to winning in business as a human in an all-too online world.” – Entrepreneur
Trying to win the internet is a gloriously inefficient way to build a business.
No matter your goals,
- Author: Goodman, Jonathan
- Binding: Hardcover
- Page Count: 240
- Publish Date: January 14 2025
- ISBN10: 1400249139
- Language: English
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Storybrand 2.0 Edici?n Actualizada: Clarifica Tu Mensaje Y Los Clientes Escuchar?n
$16.99 Add to cartEn StoryBrand 2.0 Edici?n actualizada, Donald Miller, autor best seller del New York Times, ense?a a vendedores y empresarios la forma de utilizar su sistema totalmente revisado de los siete elementos
- Author: Miller, Donald
- Binding: Paperback
- Page Count: 320
- Publish Date: February 18 2025
- ISBN10: 1400347769
- Language: Spanish
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Lookers into Bookers, The Tourism Marketing Blueprint: Marketing Strategies for Tour Operators and Tourism Businesses
$39.99 Add to cartThis book is for any tour operator, tourism or hospitality business, or marketing agency looking to master the art of marketing a travel-related business effectively.
While the strategy outlined is foc
- Author: Torres, Chris
- Binding: Paperback
- Page Count: 224
- Publish Date: November 01 2024
- ISBN10: 1916147321
- Language: English
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Market Your Business: Your Guide to Do-It-Yourself Marketing
$24.99 Add to cartDiscover game-changing marketing tactics and strategies essential for your business to thrive and stand out in today’s ever-changing marketplace.
Succeeding in marketing your business goes beyond catch
- Author: McMurtry, Jeanette Maw
- Binding: Paperback
- Page Count: 240
- Publish Date: September 10 2024
- ISBN10: 1642011665
- Language: English
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The Art of Small Business Social Media: A Blueprint for Marketing Success
$29.95 Add to cartAn essential guide for small business owners that Booklist calls “appealing and supremely useful” in a starred review and Guy Kawasaki points out in the foreword, “if you’re an entrepreneur or small b
- Author: Fitzpatrick, Peg
- Binding: Hardcover
- Page Count: 256
- Publish Date: November 19 2024
- ISBN10: 1538192993
- Language: English
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No Forms. No Spam. No Cold Calls.: The Next Generation of Account-Based Sales and Marketing
$34.00 Read moreUnlock the full potential of modern marketing and sales
In the newly revised and updated edition of No Forms. No Spam. No Cold Calls: The Next Generation of Account-Based Sales and Marketing, celebrat
- Author: Conant, Latané
- Binding: Paperback
- Page Count: 272
- Publish Date: September 27 2022
- ISBN10: 1119982871
- Language: English
