Marketing 5.0

In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing.

Author: Philip Kotler
Binding Type: Paperback
Publisher: Almuzara
Published: 01/04/2022
Pages: 224
Weight: 0.74lbs
Size: 8.60h x 5.90w x 0.60d
ISBN: 9788418709876
Language: Spanish