Public Relations
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Public Relations for Dummies
$24.99 Add to cartUnderstand what it takes to develop successful public relations campaigns
Effective public relations (PR) can help level the playing field between you and your competitors. You don’t necessarily need
- Author: Yaverbaum, Eric
- Binding: Paperback
- Page Count: 384
- Publish Date: March 11 2025
- ISBN10: 139428487X
- Language: English
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Breaking Through: Communicating to Open Minds, Move Hearts, and Change the World
$30.00 Add to cartA Wall Street Journal Bestseller
Pfizer’s trailblazing communications leader, Sally Susman, reveals how we can break through the noise to get our message across and make positive change.
A global pandem
- Author: Susman, Sally
- Binding: Hardcover
- Page Count: 240
- Publish Date: March 28 2023
- ISBN10: 1647823951
- Language: English
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A Modern Guide to Public Relations: Including: Content Marketing, SEO, Social Media & PR Best Practices
$17.95 Add to cartNever write a press release again. Amy Rosenberg’s no-frills guide to public relations is everything you need to know about launching a PR career or adding new skills to a flourishing marketing positi
- Author: Rosenberg, Amy
- Binding: Paperback
- Page Count: 188
- Publish Date: January 22 2021
- ISBN10: 1736514008
- Language: English
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Reputation Matrix: Five Strategies To Increase your Visibility, Credibility, and Positive Word of Mouth in the Community and Online
$15.95 Add to cartTop Five Strategies to Build Your Word-of-Mouth Marketing
This guidebook is for you if you run a small business and would like better word-of-mouth in the community and online.
It begins with knowing th
- Author: Young, Marjorie
- Binding: Paperback
- Page Count: 106
- Publish Date: July 23 2020
- ISBN10: 0578232510
- Language: English
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Excellence in Internal Communication Management
$29.32 Add to cartThis book integrates theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to com… [more below]
- Author: Linjuan Men, Rita
- Binding: Paperback
- Page Count: 229
- Publish Date: December 26 2016
- ISBN10: 1631576755
- Language: English
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PR Confidential: Unlocking the Secrets to Creating a Powerful Public Image
$14.95 Add to cartBefore you hire an agency or invest in PR, get the inside scoop with this book.
Outsiders have so many questions about the misunderstood public relations industry:
Isn’t it all just writing press relea
- Author: Proscia, Amanda
- Binding: Paperback
- Page Count: 100
- Publish Date: October 17 2023
- ISBN10: 9798988720218
- Language: English
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Public Relations
$19.99 Add to cartPublicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every … [more below]
- Author: Bernays, Edward L.
- Binding: Paperback
- Page Count: 384
- Publish Date: May 06 2014
- ISBN10: 160796712X
- Language: English
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Leadership Communication: How Leaders Communicate and How Communicators Lead in the Today’s Global Enterprise
$33.73 Add to cartMy graduate students like this book’s real-world focus on public relations as a strategic role in the C-suite. -Ron Culp, professional director, Public Relations & Advertising graduate program, DePaul… [more below]
- Author: Harrison, E. Bruce
- Binding: Paperback
- Page Count: 300
- Publish Date: September 05 2014
- ISBN10: 1606498088
- Language: English
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An Overview of The Public Relations Function, Second Edition
$26.99 Add to cartThis second edition of An Overview of the Public Relations Function examines current thought to help busy managers and students master the most important concepts of management in communication quickl… [more below]
- Author: Bowen, Shannon A.
- Binding: Paperback
- Page Count: 196
- Publish Date: March 04 2019
- ISBN10: 1949443663
- Language: English
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A Professional and Practitioner’s Guide to Public Relations Research, Measurement, and Evaluation, Third Edition
$33.73 Add to cartContemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up … [more below]
- Author: Michaelson, David
- Binding: Paperback
- Page Count: 289
- Publish Date: January 24 2017
- ISBN10: 1631577611
- Language: English
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Crystallizing Public Opinion
$15.95 Add to cartA seminal work on how public opinion is created and shaped, Edward Bernays’s 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence p… [more below]
- Author: Bernays, Edward
- Binding: Paperback
- Page Count: 216
- Publish Date: August 16 2011
- ISBN10: 193543926X
- Language: English
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Public Relations Ethics: How To Practice PR Without Losing Your Soul
$34.82 Add to cartThis book represents a practical guide to ethical decision-making tailored specifically to the needs of those who practice and study public relations. It traces the development of ethical theory from
- Author: Martin, Dick
- Binding: Paperback
- Page Count: 262
- Publish Date: December 07 2015
- ISBN10: 163157146X
- Language: English
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The Art of Crisis Leadership: Save Time, Money, Customers and Ultimately, Your Career
$15.99 Add to cartIn today’s turbulent world, the issue isn’t if crisis will occur, but when. Do you know how to prepare for, navigate through and recover from crisis? Can you turn adversity into advantage? This book h
- Author: Weinhold, Rob
- Binding: Paperback
- Page Count: 218
- Publish Date: November 01 2016
- ISBN10: 1627201130
- Language: English
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Trust or Consequences: Build Trust Today or Lose Your Market Tomorrow
$24.00 Add to cartThis book shows what makes such strategies work, and reveals the eye-opening results of a survey of over 700 business professionals.
The recent rash of corporate scandals?and the ensuing financial ruin
- Author: Golin, Al
- Binding: Paperback
- Page Count: 224
- Publish Date: February 12 2006
- ISBN10: 0814473881
- Language: English
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Masters of Disaster
$20.00 Add to cartWhether you’re a politician caught with his pants down, an investment bank accused of accounting improprieties, or even a family-owned restaurant with a lousy Yelp review, a crisis doesn’t have to be … [more below]
- Author: Lehane, Christopher
- Binding: Paperback
- Page Count: 256
- Publish Date: March 04 2014
- ISBN10: 113727896X
- Language: English
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Game Face: The Media Training Playbook, 19 Cautionary Tales
$18.95 Add to cartIN SCHOOL WE’RE TAUGHT THE WRITTEN WORD; IN LIFE IT’S WHAT WE SAY THAT MATTERS – ESPECIALLY DURING MEDIA INTERVIEWS
Game Face pushes the playback button on 19 real media interviews to illustrate th
- Author: Williams, Bodine
- Binding: Paperback
- Page Count: 226
- Publish Date: October 15 2018
- ISBN10: 0990886107
- Language: English
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Get Together: How to Build a Community with Your People
$23.00 Add to cartA practical and heartfelt guide to cultivating a community, online or IRL.
Although communities feel magical, they don’t come together by magic. Get Together is a practical and heartfelt guide to cul- Author: Richardson, Bailey
- Binding: Hardcover
- Page Count: 192
- Publish Date: August 20 2019
- ISBN10: 1732265194
- Language: English
