This book integrates theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders. Important topics such as engagement, trust, change communication, new technologies, leadership communication, ethical decision making, transparency and authenticity, and measurement are discussed. The book concludes with predictions of the future of internal communications research, theory development, and practices.
Author: Rita Linjuan Men, Shannon A. Bowen
Binding Type: Paperback
Publisher: Business Expert Press
Published: 12/26/2016
Pages: 229
Weight: 0.73lbs
Size: 9.00h x 6.00w x 0.51d
ISBN: 9781631576751
Language: English
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