Advertising & Promotion
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Marketing Warfare
$24.00 Add to cart“A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon.”Newsweek
“Revolutionary! Surprising!”Business Week
“Chock-a-block with examples of succ
- Author: Ries, Al
- Binding: Paperback
- Page Count: 224
- Publish Date: November 22 1997
- ISBN10: 0070527261
- Language: English
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The Illusion of Choice: 16 1/2 Psychological Biases That Influence What We Buy
$19.99 Read moreThe compelling new book by Richard Shotton, author of The Choice Factory
Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle o- Author: Shotton, Richard
- Binding: Paperback
- Page Count: 216
- Publish Date: March 28 2023
- ISBN10: 0857199749
- Language: English
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Buyology: Truth and Lies about Why We Buy
$19.00 Add to cartNEW YORK TIMES BESTSELLER – “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”–Time
How much do we know about why we buy? What truly influences our decision- Author: Lindstrom, Martin
- Binding: Paperback
- Page Count: 272
- Publish Date: February 02 2010
- ISBN10: 0385523890
- Language: English
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20th Century Classic Cars
$29.17 Add to cartTime-travel through the Automobile Age with a collection that puts you in the driver’s seat. 20th Century Classic Cars offers a lush visual history of the automobile, decade by decade, via 400-plus pr
- Series: Bibliotheca Universalis
- Author: Patton, Phil
- Binding: Hardcover
- Page Count: 592
- Publish Date: December 22 2022
- ISBN10: 3836546159
- Language: English
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Major Account Sales Strategy (Pb)
$33.00 Add to cartAn Arsenal of Shrewd Tactics and Winning Strategies to Make You a Major Account Sales Success
Knowing how to get to the decision maker, deal with the competition, understand buyer psychology, and serv
- Author: Rackham, Neil
- Binding: Paperback
- Page Count: 240
- Publish Date: June 12 2023
- ISBN10: 1265785570
- Language: English
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101 Things I Learned(r) in Advertising School
$18.99 Add to cartProviding unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned(R) series is a perfect resource for students, recent graduates, general readers, and even season… [more below]
- Series: 101 Things I Learned
- Author: Arrington, Tracy
- Binding: Hardcover
- Page Count: 216
- Publish Date: April 03 2018
- ISBN10: 045149671X
- Language: English
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Full Circle Marketing: Transform Your Marketing & Turn Customers Into Evangelists
$9.95 Add to cartOver the pages of this Full Circle Marketing you’re going to discover two fundamental marketing strategies. Marketing strategies that work every single time they are used, and in many ways, these two
- Author: Mullins, Wayne
- Binding: Paperback
- Page Count: 122
- Publish Date: September 13 2022
- ISBN10: 9798218058746
- Language: English
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The Tipping Point: How Little Things Can Make a Big Difference
$30.00 Add to cartFrom the bestselling author of The Bomber Mafia: discover Malcolm Gladwell’s breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping poin… [more below]
- Author: Gladwell, Malcolm
- Binding: Hardcover
- Page Count: 288
- Publish Date: March 01 2000
- ISBN10: 0316316962
- Language: English
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Influencer: Building Your Personal Brand in the Age of Social Media
$17.95 Add to cart“I highly advise anyone who has an interest in life online to get this book, sit down, and take notes because you’re going to want to hear what Brittany has to say.”
-Iskra Lawrence, Aerie Model and … [more below]- Author: Hennessy, Brittany
- Binding: Paperback
- Page Count: 272
- Publish Date: July 31 2018
- ISBN10: 0806538856
- Language: English
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Reality in Advertising
$14.95 Add to cartRarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on th… [more below]
- Author: Reeves, Rosser
- Binding: Paperback
- Page Count: 172
- Publish Date: July 20 2015
- ISBN10: 0982694148
- Language: English
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The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
$19.99 Add to cartThis marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding
Smart and accessible, The 22 Immutable Laws of Brandi
- Author: Ries, Al
- Binding: Paperback
- Page Count: 272
- Publish Date: September 17 2002
- ISBN10: 0060007737
- Language: English
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Advertising Concept Book 3e: Think Now, Design Later
$31.95 Add to cartIn creative advertising, no amount of glossy presentation will improve a bad idea. That’s why this book is dedicated to the first and most important lesson: concept.
Structured to provide both a comple
- Author: Barry, Pete
- Binding: Paperback
- Page Count: 296
- Publish Date: July 26 2016
- ISBN10: 0500292671
- Language: English
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The Spin Selling Fieldbook: Practical Tools, Methods, Exercises and Resources
$35.00 Add to cartPut into practice today’s winning strategy for achieving success in high-end sales
The SPIN Selling Fieldbook is your guide to the method that has revolutionized big-ticket sales in the United States
- Author: Rackham, Neil
- Binding: Paperback
- Page Count: 224
- Publish Date: June 22 1996
- ISBN10: 0070522359
- Language: English
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D&ad. the Copy Book
$29.17 Add to cartIn 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today–a bible for creative directors. D&AD and TASCHEN have jo
- Series: Bibliotheca Universalis
- Author: D&ad
- Binding: Hardcover
- Page Count: 544
- Publish Date: March 16 2018
- ISBN10: 3836568527
- Language: English
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Branding: In Five and a Half Steps
$50.00 Read moreMichael Johnson is one of the world’s leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic,
- Author: Johnson, Michael
- Binding: Hardcover
- Page Count: 320
- Publish Date: November 15, 2016
- ISBN10: 0500518963
- Language: English
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
$19.99 Add to cartHOW DOES MAGIC HAPPEN? The Ogilvy advertising legend–“one of the leading minds in the world of branding” (NPR)–explores the art and science of conjuring irresistible products and ideas.
“Sutherland,
- Author: Sutherland, Rory
- Binding: Paperback
- Page Count: 384
- Publish Date: January 26 2021
- ISBN10: 0062388428
- Language: English
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Integrity Selling for the 21st Century: How to Sell the Way People Want to Buy
$29.00 Add to cart“I have observed several hundred salespeople who were taught to use deceptive practices like ‘bait and switch’ and encouraged to play negotiation games with customers… In the same industry, I have o… [more below]
- Author: Willingham, Ron
- Binding: Hardcover
- Page Count: 240
- Publish Date: June 17 2003
- ISBN10: 0385509561
- Language: English
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Confessions of an Advertising Man
$24.95 Add to cartA new edition of the timeless business classic featured on Mad Men–as fresh and relevant now as the day it was written “We admire people who work hard, who are objective and thorough. We detest offic… [more below]
- Author: Ogilvy, David
- Binding: Paperback
- Page Count: 192
- Publish Date: January 01 2012
- ISBN10: 190491537X
- Language: English
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It’s Not How Good You Are, It’s How Good You Want to Be
$14.95 Add to cartIt’s Not How Good You Are, It’s How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the imp
- Author: Arden, Paul
- Binding: Paperback
- Page Count: 128
- Publish Date: June 01 2003
- ISBN10: 0714843377
- Language: English
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All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works–And Why Authenticity Is the Best Marketing of All
$18.00 Add to cartThe indispensable classic on marketing by the bestselling author of Tribes and Purple Cow.
“What’s your story?”
Legendary business writer Seth Godin has three essential questions for every marketer:- Author: Godin, Seth
- Binding: Paperback
- Page Count: 240
- Publish Date: April 24, 2012
- ISBN10: 1591845335
- Language: English
