Advertising & Promotion
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Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service
$32.48 Add to cartYou don’t have a brand-whether it’s for a company or a product-until you have a name.
The name is one of the first, longest lasting, and most important decisions in defining the identity of a company,
- Author: Meyerson, Rob
- Binding: Paperback
- Page Count: 194
- Publish Date: December 14 2021
- ISBN10: 1637421559
- Language: English
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Blend Out: From Ordinary to Irresistible: How Advisors Can Market Like the Greatest Brands in the World
$29.99 Add to cartDO YOU BLEND OUT?
You’re skilled, you’re smart, and you know how much you can accomplish, so why aren’t prospects beating down your door? It’s because they don’t know who you are. In BLEND OUT, Snappy- Author: Sofia, Robert
- Binding: Hardcover
- Page Count: 168
- Publish Date: September 14 2021
- ISBN10: 1950863921
- Language: English
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Decoded: The Science Behind Why We Buy
$21.99 Add to cartA groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organization
If you understand why people buy, you are already one step ahead … [more below]
- Author: Barden, Phil
- Binding: Paperback
- Page Count: 336
- Publish Date: September 26 2022
- ISBN10: 1119673089
- Language: English
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Scientific Advertising
$7.99 Add to cartClaude Hopkins, the father of modern advertising techniques, believed that “Advertising is salesmanship,” and as such it should be measurable and justify the results that it produced. In Scientific Ad… [more below]
- Author: Hopkins, Claude C.
- Binding: Paperback
- Page Count: 80
- Publish Date: April 01 2010
- ISBN10: 1607962365
- Language: English
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Taming the Mouse: How a Small Hong Kong Theme Park Came to Dominate Disney
$30.00 Add to cartProceeds benefit the IAAPA Foundation and a scholarship fund at California State University Fullerton to assist the next generation of Hospitality and Tourism professionals.
IN NOVEMBER 1999, Hong Kon
- Author: Mehrmann, Tom
- Binding: Hardcover
- Page Count: 278
- Publish Date: October 23 2018
- ISBN10: 9811190550
- Language: English
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Introduction to Programmatic Advertising
$19.99 Add to cartProgrammatic advertising is the most exciting thing that happened in marketing in a long time – perhaps since the advent of mass advertising itself.
This book offers the first comprehensive introductio
- Author: Kosorin, Dominik
- Binding: Paperback
- Page Count: 152
- Publish Date: May 10 2016
- ISBN10: 8026096118
- Language: English
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Crystallizing Public Opinion
$15.95 Add to cartA seminal work on how public opinion is created and shaped, Edward Bernays’s 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence p… [more below]
- Author: Bernays, Edward
- Binding: Paperback
- Page Count: 216
- Publish Date: August 16 2011
- ISBN10: 193543926X
- Language: English
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Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service
$39.98 Add to cartYou don’t have a brand-whether it’s for a company or a product-until you have a name.
The name is one of the first, longest lasting, and most important decisions in defining the identity of a company,
- Author: Meyerson, Rob
- Binding: Hardcover
- Page Count: 194
- Publish Date: December 14 2021
- ISBN10: 1637423241
- Language: English
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Secret Formulas of the Wizard of Ads
$16.95 Read morePeople love this straight-talking ad-man from Texas and his powerful stories that shed light on advertising, marketing and success.
In 100 chapters full of wit, wisdom, and uncommon good sense, Secret
- Series: Wizard of Ads #2
- Author: Williams, Roy H.
- Binding: Paperback
- Page Count: 224
- Publish Date: August 10 1999
- ISBN10: 1885167393
- Language: English
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Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World
$29.00 Add to cartA “highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche” (Publishers Weekly).
Secret Formula follows the color- Author: Allen, Frederick
- Binding: Paperback
- Page Count: 510
- Publish Date: October 27 2015
- ISBN10: 1504019857
- Language: English
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Marketing & Communications On The Job: How to Establish a Marketing and Communications Department from Scratch
$37.99 Add to cartAre you looking to establish a marketing and communications department from scratch?
Are you an aspiring student new to the marcomms field altogether? Or are you already established in the profession,
- Author: Kaabour, Marwa
- Binding: Paperback
- Page Count: 416
- Publish Date: February 01 2023
- ISBN10: 1761240730
- Language: English
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Global Brand Power: Leveraging Branding for Long-Term Growth
$17.99 Add to cartThe branding bible for today’s globalized world
Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the I- Series: Wharton Executive Essentials
- Author: Kahn, Barbara E.
- Binding: Paperback
- Page Count: 132
- Publish Date: March 05 2013
- ISBN10: 1613630263
- Language: English
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Start with the Story: Brand-Building in a Narrative Economy
$16.99 Add to cartThink about someone who loves Patagonia. Imagine the person who brought their Beyond Meat burgers to the BBQ. Who can only be found behind the wheel of a Porsche?
People don’t just buy brands. They use
- Author: Alomá, Kristian A
- Binding: Paperback
- Page Count: 136
- Publish Date: May 25 2023
- ISBN10: 1544537379
- Language: English
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The Authority Playbook: How to Become The #1 Authority in Your Niche
$16.99 Add to cartWall Street Journal & USA Today Best Seller
Would you like to be known as “The Expert” in your industry? I have dedicated myself to understanding how the Digital World works and how people managed to l
- Author: Kivo, Dillon
- Binding: Paperback
- Page Count: 168
- Publish Date: March 04 2022
- ISBN10: 9798985789607
- Language: English
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How to Make Money with Amazon Affiliate Marketing: The Ultimate Step-By-Step Guide to Making Money from Home (or Anywhere in the World)
$12.99 Add to cartDo you want to learn how to make money online with Amazon affiliate marketing?
This book will take you step-by-step so that you can begin making money online. For over 10 years, the author Michael Gree
- Author: Greene, Michael
- Binding: Paperback
- Page Count: 36
- Publish Date: May 25 2020
- ISBN10: 1952964431
- Language: English
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
$30.00 Add to cartIn this long-awaited book from the world’s premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will… [more below]
- Author: Aaker, David A.
- Binding: Paperback
- Page Count: 368
- Publish Date: March 24 2020
- ISBN10: 1982146524
- Language: English
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Ultimate Guide to Google Ads
$29.99 Add to cartFocusing on the growing number of mobile users and increased localized searches, Perry Marshall and Mike Rhodes once again deliver the most comprehensive, current look at today’s fastest, most powerfu… [more below]
- Series: Ultimate
- Author: Marshall, Perry
- Binding: Paperback
- Page Count: 268
- Publish Date: November 24 2020
- ISBN10: 159918673X
- Language: English
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Taming the Mouse: How a Small Hong Kong Theme Park Came to Dominate Disney
$25.00 Add to cartProceeds benefit the IAAPA Foundation and a scholarship fund at California State University Fullerton to assist the next generation of Hospitality and Tourism professionals.
IN NOVEMBER 1999, Hong Kon
- Author: Mehrmann, Tom
- Binding: Paperback
- Page Count: 278
- Publish Date: October 23 2018
- ISBN10: 9811189811
- Language: English
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Steidlmayer on Markets: Trading with Market Profile
$105.00 Add to cartProven techniques for market profile users at any level
A “market profile” presents a number of basic elements from the market in an easily understood graphic format that, when analyzed properly, can … [more below]- Series: Wiley Trading #132
- Author: Steidlmayer, J. Peter
- Binding: Hardcover
- Page Count: 240
- Publish Date: December 06 2002
- ISBN10: 0471215562
- Language: English
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The Anti-Capitalist Book of Fashion
$19.95 Add to cartThe award-winning classic on why we must revolutionise the fashion industry
*Selected by Emma Watson for her Ultimate Book List*Fashion is political. From the red carpets of the Met Gala to online fa
- Author: Hoskins, Tansy E.
- Binding: Paperback
- Page Count: 368
- Publish Date: August 20 2022
- ISBN10: 0745346618
- Language: English
