Advertising - Psychological aspects
-
Mad for Ads: How Advertising Gets (and Stays) in Our Heads
$17.99 Read moreThis amusing and engaging behind-the-scenes look at advertising and its influence will help kids decode the ads that surround them every day and make smart decisions.
For children growing up in an a
- Author: Fyvie, Erica
- Binding: Hardcover
- Page Count: 64
- Publish Date: May 04 2021
- ISBN10: 1525301314
- Language: English
-
The Responsive Chord: The Responsive Chord: How Media Manipulate You: What You Buy… Who You Vote For… and How You Think.
$16.99 Add to cartTony Schwartz, author of seminal text The Responsive Chord, is the progenitor of the study of media manipulation. As of 2016, his book is more important now than ever. The creator of the “Daisy Ad,” w… [more below]
- Author: Schwartz, Tony
- Binding: Paperback
- Page Count: 196
- Publish Date: January 10 2017
- ISBN10: 163353605X
- Language: English
-
Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
$17.95 Add to cartBarely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You?
FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertisin- Series: Cashvertising
- Author: Whitman, Drew Eric
- Binding: Paperback
- Page Count: 208
- Publish Date: November 15 2008
- ISBN10: 1601630328
- Language: English
