Tony Schwartz, author of seminal text The Responsive Chord, is the progenitor of the study of media manipulation. As of 2016, his book is more important now than ever. The creator of the “Daisy Ad,” widely credited with the election of LBJ and a pioneering media scholar reveals the secret machinations behind elections through exploitation of the media.
Author: Tony Schwartz
Binding Type: Paperback
Publisher: Tma Press
Published: 01/10/2017
Pages: 196
Weight: 0.6lbs
Size: 8.90h x 5.91w x 0.55d
ISBN: 9781633536050
Language: English







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