Communication - Social aspects

Tony Schwartz, author of seminal text The Responsive Chord, is the progenitor of the study of media manipulation. As of 2016, his book is more important now than ever. The creator of the “Daisy Ad,” w… [more below]

• Author: Schwartz, Tony
• Binding: Paperback
• Page Count: 196
• Publish Date: January 10 2017
• ISBN10: 163353605X
• Language: English