D. B. Holt

Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands–they are cultural icons. How do managers … [more below]

• Author: Holt, D. B.
• Binding: Hardcover
• Page Count: 288
• Publish Date: November 01 2004
• ISBN10: 1578517745
• Language: English