Holt, D. B.
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How Brands Become Icons: The Principles of Cultural Branding
$38.00 Add to cartCoca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands–they are cultural icons. How do managers … [more below]
- Author: Holt, D. B.
- Binding: Hardcover
- Page Count: 288
- Publish Date: November 01 2004
- ISBN10: 1578517745
- Language: English
