Geoffrey A. Moore
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Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets
$18.99 Add to cartIn this, the second of Geoff Moore’s classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Up
- Series: Collins Business Essentials
- Author: Moore, Geoffrey A.
- Binding: Paperback
- Page Count: 272
- Publish Date: December 27 2005
- ISBN10: 0060745819
- Language: English
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Zone to Win: Organizing to Compete in an Age of Disruption
$18.99 Add to cartOver the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the world–once prompting Conan O’Brien to ask “Who is Geoffrey Moore and why is he … [more below]
- Author: Moore, Geoffrey A.
- Binding: Paperback
- Page Count: 174
- Publish Date: November 03 2015
- ISBN10: 1682302113
- Language: English
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Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers
$28.99 Add to cartThe bible for bringing cutting-edge products to larger markets–now revised and updated with new insights into the realities of high-tech marketing
In Crossing the Chasm, Geoffrey A. Moore shows that i
- Series: Collins Business Essentials
- Author: Moore, Geoffrey A.
- Binding: Paperback
- Page Count: 288
- Publish Date: January 28, 2014
- ISBN10: 0062292986
- Language: English
