Geoffrey A Moore

The bible for bringing cutting-edge products to larger markets–now revised and updated with new insights into the realities of high-tech marketing

In Crossing the Chasm, Geoffrey A. Moore shows that i

• Series: Collins Business Essentials
• Author: Moore, Geoffrey A.
• Binding: Paperback
• Page Count: 288
• Publish Date: January 28, 2014
• ISBN10: 0062292986
• Language: English