Marketing research
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The Customer-Base Audit: The First Step on the Journey to Customer Centricity
$24.99 Add to cartAs a leader in your organization, you will be very familiar with your organization’s key financial statements and monthly management reports. You may have spent countless hours discussing budgets and
- Author: Fader, Peter
- Binding: Paperback
- Page Count: 218
- Publish Date: November 01 2022
- ISBN10: 161363160X
- Language: English
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Why We Buy: The Science of Shopping–Updated and Revised for the Internet, the Global Consumer, and Beyond
$20.99 Add to cartRevolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer c
- Author: Underhill, Paco
- Binding: Paperback
- Page Count: 320
- Publish Date: December 30, 2008
- ISBN10: 1416595244
- Language: English
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Marketing Analytics: Essential Tools for Data-Driven Decisions
$39.95 Add to cartThe authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which update
- Series: Darden Business
- Author: Venkatesan, Rajkumar
- Binding: Hardcover
- Page Count: 312
- Publish Date: January 13 2021
- ISBN10: 0813945151
- Language: English
