Marketing
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Creating Superfans: How to Turn Your Customers Into Lifelong Advocates
$27.00 Read moreSuperfans aren’t just for pop stars and NBA teams.
What if your customers loved your brand the way Swifties love Taylor or Drake loves the Raptors? What if they came back again and again…and told th- Author: Hodak, Brittany
- Binding: Hardcover
- Page Count: 296
- Publish Date: January 10 2023
- ISBN10: 1774580780
- Language: English
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How to Win the War on Truth: An Illustrated Guide to How Mistruths Are Sold, Why They Stick, and How to Reclaim Reality
$24.99 Add to cart“Essential reading for today’s climate.”–Comic Book Legal Defense Fund
Made to Stick by Chip and Dan Heath meets Thing Explainer by Randall Munroe in this illustrated guide to navigating today’s post- Author: Spitale, Samuel C.
- Binding: Paperback
- Page Count: 304
- Publish Date: October 25 2022
- ISBN10: 1683693086
- Language: English
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
$19.99 Add to cartHOW DOES MAGIC HAPPEN? The Ogilvy advertising legend–“one of the leading minds in the world of branding” (NPR)–explores the art and science of conjuring irresistible products and ideas.
“Sutherland,
- Author: Sutherland, Rory
- Binding: Paperback
- Page Count: 384
- Publish Date: January 26 2021
- ISBN10: 0062388428
- Language: English
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The Referral of a Lifetime: Never Make a Cold Call Again!
$24.95 Read moreYour Best Prospects Are Referred Prospects
Nobody likes cold calls. And nobody really needs to make them. The Referral of a Lifetime teaches a step-by-step system that will allow anyone to generate … [more below]- Series: Ken Blanchard Series – Simple Truths Uplifting the Value of
- Author: Templeton, Tim
- Binding: Paperback
- Page Count: 208
- Publish Date: August 01 2016
- ISBN10: 1626568510
- Language: English
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Successful Business Plan: Secrets & Strategies
$99.99 Add to cartThe newest edition of the number one business plan guide of all time.
This essential step-by-step guide for anyone launching or expanding a business has been used by over two million entrepreneurs and
- Author: Abrams, Rhonda
- Binding: Paperback
- Page Count: 490
- Publish Date: October 3, 2023
- ISBN10: 1933895934
- Language: English
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Pick Up the Phone and Sell: How Proactive Calls to Customers and Prospects Can Double Your Sales
$27.00 Read moreUnlock the power of a simple phone call to boost your sales with guidance from a world-renowned expert
In Pick Up The Phone and Sell: How Proactive Calls To Customers and Prospects Can Double Your Sa
- Author: Goldfayn, Alex
- Binding: Hardcover
- Page Count: 336
- Publish Date: September 22 2021
- ISBN10: 111981460X
- Language: English
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Brand It Like Serhant: Stand Out from the Crowd, Build Your Following, and Earn More Money
$30.00 Read moreBestselling author and real estate, television, and media icon Ryan Serhant shares his proven, three-step strategy to build your brand from scratch.
Brand is everything. Whether you’re a real estate- Author: Serhant, Ryan
- Binding: Hardcover
- Page Count: 336
- Publish Date: February 06 2024
- ISBN10: 0306923122
- Language: English
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Emotion by Design: Creative Leadership Lessons from a Life at Nike
$30.00 Add to cartInnovative strategies for success from former Nike CMO Greg Hoffman, who had a major hand in crafting Nike’s singular brand and was instrumental in its most high-profile breakthrough campaigns.
In EMO- Author: Hoffman, Greg
- Binding: Hardcover
- Page Count: 304
- Publish Date: April 05, 2022
- ISBN10: 1538705591
- Language: English
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All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works–And Why Authenticity Is the Best Marketing of All
$18.00 Add to cartThe indispensable classic on marketing by the bestselling author of Tribes and Purple Cow.
“What’s your story?”
Legendary business writer Seth Godin has three essential questions for every marketer:- Author: Godin, Seth
- Binding: Paperback
- Page Count: 240
- Publish Date: April 24, 2012
- ISBN10: 1591845335
- Language: English
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Winning the Story Wars: Why Those Who Tell-And Live-The Best Stories Will Rule the Future
$35.00 Add to cartTrying to get your message heard? Build an iconic brand?
The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, mos
Welcome to the battlefield.- Author: Sachs, Jonah
- Binding: Hardcover
- Page Count: 288
- Publish Date: July 10, 2012
- ISBN10: 1422143562
- Language: English
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Marketing Built by Love: A Human-Centered Foundation to Delight Your Customers, Increase Your Revenue, and Grow Your Business
$27.95 Read moreA revolutionary approach to marketing, based on neuroscience and psychology, that will transform your business forever
Mention the word “marketing,” and every executive cringes. For decades, w- Author: Bussius, Daniel
- Binding: Hardcover
- Page Count: 296
- Publish Date: September 26 2023
- ISBN10: 9798886450927
- Language: English
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How Are You, Really?: Living Your Truth One Answer at a Time
$27.99 Read moreAN INSTANT NEW YORK TIMES BESTSELLER
“The perfect read for every person who has ever felt stuck between where she is and where she wants to be. In short? Everyone I know.” — Maria Menounos, New York T
- Author: Kutcher, Jenna
- Binding: Hardcover
- Page Count: 320
- Publish Date: June 28 2022
- ISBN10: 0063221942
- Language: English
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The Essential Drucker: The Best of Sixty Years of Peter Drucker’s Essential Writings on Management
$21.99 Add to cartFather of modern management, social commentator, and preeminent business philosopher, Peter F. Drucker analyzed economics and society for more than sixty years. Now for readers everywhere who are conc
- Series: Collins Business Essentials
- Author: Drucker, Peter F.
- Binding: Paperback
- Page Count: 368
- Publish Date: August 01 2008
- ISBN10: 61345016
- Language: English
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A Technique for Producing Ideas
$11.00 Add to cartA step-by-step technique for sparking breakthrough creativity in advertising–or any field
Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriter
- Series: Advertising Age Classics Library
- Author: Young, James
- Binding: Paperback
- Page Count: 64
- Publish Date: February 11, 2003
- ISBN10: 0071410945
- Language: English
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Invisible Influence: The Hidden Forces That Shape Behavior
$17.99 Add to cartIn Invisible Influence, the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we make–from what we buy, to the careers we choose, to what we eat… [more below]
- Author: Berger, Jonah
- Binding: Paperback
- Page Count: 272
- Publish Date: June 20, 2017
- ISBN10: 1476759731
- Language: English
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Collaboration Is the New Competition: Why the Future of Work Rewards a Cross-Pollinating Hive Mind & How Not to Get Left Behind
$14.97 Add to cartWithout true collaboration, business professionals will not thrive and businesses will not survive. Fortunately, mastering this new way of working is a mindset shift, followed by taking initiative to
- Author: McKinney, Priscilla
- Binding: Paperback
- Page Count: 244
- Publish Date: September 01 2023
- ISBN10: 1544535414
- Language: English
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Art of Persuasion: Winning Without Intimidation
$15.99 Add to cartThe Art of Persuasion teaches you how to get what you want when you want it. You would love to have that ability, right?
After studying some of the most successful men and women in modern history, au- Author: Burg, Bob
- Binding: Paperback
- Page Count: 238
- Publish Date: September 20 2011
- ISBN10: 0768413001
- Language: English
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Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com
$17.95 Add to cartCalled “The Sales Bible of Silicon Valley”…discover the sales specialization system and outbound sales process that, in just a few years, helped add $100 million in recurring revenue to Salesforce.c
- Author: Ross, Aaron
- Binding: Paperback
- Page Count: 208
- Publish Date: July 25, 2011
- ISBN10: 0984380213
- Language: English
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Hooked: How to Build Habit-Forming Products
$31.00 Add to cartRevised and Updated, Featuring a New Case Study
How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us e- Author: Eyal, Nir
- Binding: Hardcover
- Page Count: 256
- Publish Date: November 04 2014
- ISBN10: 1591847788
- Language: English
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The Copywriter’s Handbook: A Step-By-Step Guide to Writing Copy That Sells
$19.99 Add to cartThe classic guide to copywriting, now in an entirely updated fourth edition
This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance- Author: Bly, Robert W.
- Binding: Paperback
- Page Count: 496
- Publish Date: April 07 2020
- ISBN10: 1250238013
- Language: English
