Marketing
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The Road to AUM: Driving Assets Under Management through Effective Marketing and Sales
$20.00 Add to cartSeeking assets to manage? Frustrated by the pace and progress of your business development efforts?
Managers are often challenged by the process of asset gathering. Why doesn’t the market recognize th
- Author: Murphy, Sandra Powers
- Binding: Paperback
- Page Count: 366
- Publish Date: August 01 2022
- ISBN10: 0999720430
- Language: English
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Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline
$25.00 Add to cartThe proven system for rapid B2B sales growth from the coauthor of Predictable Revenue, the breakout bestseller hailed as a “sales bible” (Inc.)
If your organization’s success is driven by B2B sales, yo
- Author: Tyler, Marylou
- Binding: Hardcover
- Page Count: 256
- Publish Date: August 15 2016
- ISBN10: 1259835642
- Language: English
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Groundswell: The Unseen Wave of Business Growth
$33.33 Add to cartIf you want rapid, healthy, and sustainable growth for your business, there’s no shortcut. Hacks and tactics promising 10x growth might yield short-term results but won’t provide long-term gains. It’s
- Author: Martin, Scott A.
- Binding: Hardcover
- Page Count: 372
- Publish Date: March 21 2023
- ISBN10: 1544539355
- Language: English
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Account-Based Marketing for Dummies
$29.99 Add to cartGrow your account list with an effective account-based marketing strategy
Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform you
- Series: For Dummies
- Author: Vajre, Sangram
- Binding: Paperback
- Page Count: 384
- Publish Date: April 25 2016
- ISBN10: 1119224853
- Language: English
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Be a Recruiting Superstar: The Fast Track to Network Marketing Millions
$18.99 Add to cartNetwork marketing has turned millions of people into successful business owners. But to truly reach their earning potential, network marketers need to successfully grow their businesses by recruiting
- Author: Christensen, Mary
- Binding: Paperback
- Page Count: 224
- Publish Date: May 01 2008
- ISBN10: 0814401635
- Language: English
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The Pricing Roadmap: How to Design B2B SaaS Pricing Models That Your Customers Will Love
$16.99 Add to cartPricing can make or break a SaaS company. Get it right and watch your product click with your market, dropping acquisition costs and exploding growth. Get it wrong and join the graveyard of great SaaS
- Author: Lehrskov-Schmidt, Ulrik
- Binding: Paperback
- Page Count: 296
- Publish Date: April 25 2023
- ISBN10: 1544536313
- Language: English
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From an Idea to Disney: How Imagination Built a World of Magic
$6.99 Add to cartFrom an Idea to Disney is a behind-the-movie-screen look into the history, business, and brand of the world’s largest entertainment empire. With humorous black & white illustrations throughout, learn … [more below]
- Series: From an Idea to
- Author: Sichol, Lowey Bundy
- Binding: Paperback
- Page Count: 112
- Publish Date: February 12 2019
- ISBN10: 1328453618
- Language: English
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Immersion: The Science of the Extraordinary and the Source of Happiness
$17.99 Add to cartNo one raves about boring movies, bland customer service experiences, or sleep-inducing classes. The world is rapidly transforming into an experience economy as people increasingly crave extraordinary
- Author: Zak, Paul
- Binding: Paperback
- Page Count: 272
- Publish Date: September 13 2022
- ISBN10: 1544531958
- Language: English
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Ideas, Influence, and Income: Write a Book, Build Your Brand, and Lead Your Industry
$21.95 Add to cartA comprehensive guide to writing, publishing, and launching your book–and monetizing your content
Are you considering writing a book to boost your visibility and credibility? Or just trying t- Author: Hall, Tanya
- Binding: Hardcover
- Page Count: 224
- Publish Date: May 27 2018
- ISBN10: 1626345147
- Language: English
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Aesthetic Intelligence: How to Boost It and Use It in Business and Beyond
$29.99 Read moreLongtime leader in the luxury goods sector and former Chairman of LVMH Mo t Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intellige
- Author: Brown, Pauline
- Binding: Hardcover
- Page Count: 288
- Publish Date: November 26 2019
- ISBN10: 0062883305
- Language: English
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Objections: The Ultimate Guide for Mastering the Art and Science of Getting Past No
$29.00 Add to cartThere are few one-size-fits-all solutions in sales. Context matters. Complex sales are different from one-call closes. B2B is different than B2C. Prospects, territories, products, industries, companie
- Series: Jeb Blount
- Author: Blount, Jeb
- Binding: Hardcover
- Page Count: 240
- Publish Date: June 13 2018
- ISBN10: 1119477387
- Language: English
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Beyond the Core: Expand Your Market Without Abandoning Your Roots
$35.00 Add to cartAll companies must grow to survive–but only one in five growth strategies succeeds. In Profit from the Core, strategy expert Chris Zook revealed how to grow profitably by focusing on and achieving fu… [more below]
- Author: Zook, Chris
- Binding: Hardcover
- Page Count: 240
- Publish Date: January 01 2004
- ISBN10: 1578519519
- Language: English
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Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage
$35.00 Add to cartBusiness Models for Transforming Customer Relationships
What if there were a way to turn occasional, sporadic transactions with customers into long-term, continuous relationships–while simultaneously
- Author: Siggelkow, Nicolaj
- Binding: Hardcover
- Page Count: 288
- Publish Date: May 21 2019
- ISBN10: 1633697002
- Language: English
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Blue Ocean Shift: Beyond Competing – Proven Steps to Inspire Confidence and Seize New Growth
$30.00 Add to cartNEW YORK TIMES BESTSELLER
Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and over 4 million copy global bestseller by world-renowned
#1 WALL STREET JOURNAL BESTSELLER- Author: Kim, W. Chan
- Binding: Hardcover
- Page Count: 336
- Publish Date: September 26 2017
- ISBN10: 0316314048
- Language: English
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Content Chemistry, 6th Edition:: The Illustrated Handbook for Content Marketing (a Practical Guide to Digital Marketing Strategy, Seo, Social Media, E
$29.95 Read more” The most practical book ever written about modern digital marketing” – Jay Baer. The result of thousands of conversations about web marketing with hundreds of companies, this illustrated handbook is
- Author: Crestodina, Andy
- Binding: Paperback
- Page Count: 376
- Publish Date: October 01, 2022
- ISBN10: 1732046581
- Language: English
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Marketing Artificial Intelligence: Ai, Marketing, and the Future of Business
$25.00 Read moreArtificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing … [more below]
- Author: Roetzer, Paul
- Binding: Hardcover
- Page Count: 256
- Publish Date: June 28 2022
- ISBN10: 1637740794
- Language: English
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Marketing Warfare
$24.00 Add to cart“A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon.”Newsweek
“Revolutionary! Surprising!”Business Week
“Chock-a-block with examples of succ
- Author: Ries, Al
- Binding: Paperback
- Page Count: 224
- Publish Date: November 22 1997
- ISBN10: 0070527261
- Language: English
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Customer Centricity: Focus on the Right Customers for Strategic Advantage
$17.99 Add to cartA powerful call to action, Customer Centricity upends some of our most fundamental beliefs about customer service, customer relationship management, and customer lifetime value.
Despite what the old a- Author: Fader, Peter
- Binding: Paperback
- Page Count: 150
- Publish Date: May 26 2020
- ISBN10: 1613631022
- Language: English
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The Shopping Revolution, Updated and Expanded Edition: How Retailers Succeed in an Era of Endless Disruption Accelerated by Covid-19
$21.99 Add to cartFeatured in The New York Times, Bloomberg, and Vox, The Shopping Revolution is “a brisk and thought-provoking anatomy of shopping in the 21st century” (Kirkus Reviews).
The retail industry was already- Author: Kahn, Barbara E.
- Binding: Paperback
- Page Count: 210
- Publish Date: April 30 2021
- ISBN10: 1613631146
- Language: English
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Extreme Revenue Growth: Startup Secrets to Growing Your Sales from $1 Million to $25 Million in Any Industry
$16.95 Add to cartWhat separates the CEOs that run hyper-growth companies from those running slow-growth ones? What do they do differently that matters? Victor Cheng deconstructs the management practices used by fast g… [more below]
- Author: Cheng, Victor
- Binding: Paperback
- Page Count: 202
- Publish Date: May 15 2010
- ISBN10: 0984183515
- Language: English
