Public relations
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The Hypocrisy Trap: How Changing What We Criticize Can Improve Our Lives
$29.95 Add to cartHow our desire to stamp out hypocrisy is backfiring–and how learning to target our criticisms better can improve our politics, business, and personal relationships.
In our increasingly distrusting an- Author: Hallsworth, Michael
- Binding: Hardcover
- Page Count: 288
- Publish Date: October 14 2025
- ISBN10: 0262050943
- Language: English
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Public Relations for Dummies
$24.99 Add to cartUnderstand what it takes to develop successful public relations campaigns
Effective public relations (PR) can help level the playing field between you and your competitors. You don’t necessarily need
- Author: Yaverbaum, Eric
- Binding: Paperback
- Page Count: 384
- Publish Date: March 11 2025
- ISBN10: 139428487X
- Language: English
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From Manila to Wall Street: An Immigrant’s Journey With America’s First Black Tycoon
$20.00 Add to cartFrom Butch Meily, trusted public relations strategist to Reginald Lewis, the history-making African American dealmaker, comes an eye-opening business narrative. From Manila to Wall Street tells two st
- Author: Meily, Butch
- Binding: Paperback
- Page Count: 184
- Publish Date: May 06 2025
- ISBN10: 1956474455
- Language: English
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Social Media Marketing All-In-One for Dummies
$39.99 Add to cartShare your brand message and connect with your customers
There’s no way around it–social media is everywhere, and the savviest businesses are making the most of it. With the help of Social Media Mark
- Author: Krasniak, Michelle
- Binding: Paperback
- Page Count: 736
- Publish Date: May 12 2025
- ISBN10: 1394318758
- Language: English
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Broken Windows, Broken Business: The Revolutionary Broken Windows Theory: How the Smallest Remedies Reap the Biggest Rewards
$18.99 Add to cartNow revised and updated, this “inspired, impactful, and important” book shows how to achieve the ultimate success by rectifying the small problems that can sink a business (Stephen R, Covey, author of… [more below]
- Author: Levine, Michael
- Binding: Paperback
- Page Count: 272
- Publish Date: May 11 2021
- ISBN10: 1538719274
- Language: English
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Breaking Through: Communicating to Open Minds, Move Hearts, and Change the World
$30.00 Add to cartA Wall Street Journal Bestseller
Pfizer’s trailblazing communications leader, Sally Susman, reveals how we can break through the noise to get our message across and make positive change.
A global pandem
- Author: Susman, Sally
- Binding: Hardcover
- Page Count: 240
- Publish Date: March 28 2023
- ISBN10: 1647823951
- Language: English
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How to Win Customers and Keep Them for Life
$15.00 Read more“A powerhouse, a classic.”–James B. Patterson*, bestselling novelist and former Chairman and Creative Director of J. Walter Thompson, U.S.A., Inc.
“An invaluable, easy-to-follow blueprint for winning,
- Author: LeBoeuf, Michael
- Binding: Paperback
- Page Count: 256
- Publish Date: August 01 2000
- ISBN10: 0425175014
- Language: English
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Quality Shareholders: How the Best Managers Attract and Keep Them
$29.95 Add to cartAnyone can buy stock in a public company, but not all shareholders are equally committed to a company’s long-term success. In an increasingly fragmented financial world, shareholders’ attitudes toward
- Author: Cunningham, Lawrence
- Binding: Hardcover
- Page Count: 264
- Publish Date: November 03 2020
- ISBN10: 0231198809
- Language: English
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A Modern Guide to Public Relations: Including: Content Marketing, SEO, Social Media & PR Best Practices
$17.95 Add to cartNever write a press release again. Amy Rosenberg’s no-frills guide to public relations is everything you need to know about launching a PR career or adding new skills to a flourishing marketing positi
- Author: Rosenberg, Amy
- Binding: Paperback
- Page Count: 188
- Publish Date: January 22 2021
- ISBN10: 1736514008
- Language: English
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Growth Hacker Marketing: A Primer on the Future of Pr, Marketing, and Advertising
$18.00 Read moreA primer on the future of PR, marketing and advertising — now revised and updated with new case studies
“Forget everything you thought you knew about marketing and read this book. And then make every- Author: Holiday, Ryan
- Binding: Paperback
- Page Count: 176
- Publish Date: September 30 2014
- ISBN10: 1591847389
- Language: English
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Reputation Matrix: Five Strategies To Increase your Visibility, Credibility, and Positive Word of Mouth in the Community and Online
$15.95 Add to cartTop Five Strategies to Build Your Word-of-Mouth Marketing
This guidebook is for you if you run a small business and would like better word-of-mouth in the community and online.
It begins with knowing th
- Author: Young, Marjorie
- Binding: Paperback
- Page Count: 106
- Publish Date: July 23 2020
- ISBN10: 0578232510
- Language: English
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Excellence in Internal Communication Management
$29.32 Add to cartThis book integrates theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to com… [more below]
- Author: Linjuan Men, Rita
- Binding: Paperback
- Page Count: 229
- Publish Date: December 26 2016
- ISBN10: 1631576755
- Language: English
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PR Confidential: Unlocking the Secrets to Creating a Powerful Public Image
$14.95 Add to cartBefore you hire an agency or invest in PR, get the inside scoop with this book.
Outsiders have so many questions about the misunderstood public relations industry:
Isn’t it all just writing press relea
- Author: Proscia, Amanda
- Binding: Paperback
- Page Count: 100
- Publish Date: October 17 2023
- ISBN10: 9798988720218
- Language: English
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Public Relations
$19.99 Add to cartPublicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every … [more below]
- Author: Bernays, Edward L.
- Binding: Paperback
- Page Count: 384
- Publish Date: May 06 2014
- ISBN10: 160796712X
- Language: English
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Crystallizing Public Opinion
$12.95 Add to cartFamed as the father of public relations, Edward Bernays pioneered the technique of working to change attitudes rather than just selling products. In this 1923 classic, the first book ever written abou… [more below]
- Author: Bernays, Edward
- Binding: Paperback
- Page Count: 144
- Publish Date: October 16 2019
- ISBN10: 0486836584
- Language: English
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When the Headline Is You
$29.95 Add to cartProven strategies for managing all types of media encounters
Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals w
- Series: J-B International Association of Business Communicators #10
- Author: Ansell, Jeff
- Binding: Hardcover
- Page Count: 256
- Publish Date: October 19 2010
- ISBN10: 0470543949
- Language: English
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Leadership Communication: How Leaders Communicate and How Communicators Lead in the Today’s Global Enterprise
$33.73 Add to cartMy graduate students like this book’s real-world focus on public relations as a strategic role in the C-suite. -Ron Culp, professional director, Public Relations & Advertising graduate program, DePaul… [more below]
- Author: Harrison, E. Bruce
- Binding: Paperback
- Page Count: 300
- Publish Date: September 05 2014
- ISBN10: 1606498088
- Language: English
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Pitch Perfect: How to Say It Right the First Time, Every Time
$19.00 Add to cartDuring the pivotal moments of our lives, results are often determined not only by our actions but also by our words. Saying the right thing the right way can make the difference between sealing the de
- Author: McGowan, Bill
- Binding: Paperback
- Page Count: 288
- Publish Date: September 13 2016
- ISBN10: 0062472933
- Language: English
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An Overview of The Public Relations Function, Second Edition
$26.99 Add to cartThis second edition of An Overview of the Public Relations Function examines current thought to help busy managers and students master the most important concepts of management in communication quickl… [more below]
- Author: Bowen, Shannon A.
- Binding: Paperback
- Page Count: 196
- Publish Date: March 04 2019
- ISBN10: 1949443663
- Language: English
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A Professional and Practitioner’s Guide to Public Relations Research, Measurement, and Evaluation, Third Edition
$33.73 Add to cartContemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up … [more below]
- Author: Michaelson, David
- Binding: Paperback
- Page Count: 289
- Publish Date: January 24 2017
- ISBN10: 1631577611
- Language: English
