Roberto Verganti

Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In Design-Driven Innovation: How to Compete by Rad… [more below]

• Author: Verganti, Roberto
• Binding: Hardcover
• Page Count: 288
• Publish Date: August 03 2009
• ISBN10: 1422124827
• Language: English