Service industries - Marketing

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational bro… [more below]

• Author: Beckwith, Harry
• Binding: Paperback
• Page Count: 272
• Publish Date: March 20 2012
• ISBN10: 0446672319
• Language: English