Beckwith, Harry
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By: Beckwith, Harry
Selling the Invisible: A Field Guide to Modern Marketing
$18.99PaperbackRead moreSELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational bro… [more below]
- Author: Beckwith, Harry
- Binding: Paperback
- Page Count: 272
- Publish Date: March 20 2012
- ISBN10: 0446672319
- Language: English
