– A look at the business of wine and spirits sales and marketing over 50 years
– A nostalgic look at how an industry has changed with mentions of many fabulous and famous people the author came across
– Foreword by Hugh Johnson
“A charming, entertaining, and illuminating read – not only for all those in or around the wine trade, but also for all those outside who want to see in to what makes it so special. ” – Neil Beckett, Editor, World of Fine Wine
The memoirs of a wine trade insider, from the heady days of 1960s to today. Quickly discovering that a knowledge of wine opened doors that were closed to lesser mortals, Ben had a front row seat as the wine trade grew from an elitist and rather amateurish profession into a multi-million dollar global business. This is the story of how it happened, and of the many remarkable characters he befriended along the way – people whose marketing genius was matched only by their desire to put a smile on everyone’s faces. In true vinous style, Ben’s book is sure to do the same. Plumbing the depths: – Ben’s valiant attempts to sell wine to beer-loving miners, which involved actually joining them at the coal face. – Englishman abroad: a jolly jaunt through French chç©°eaux, Spanish bodegas and Portuguese quintas, where Ben forged many of the friendships that would last a lifetime. – Serious business: Ben’s career takes off during the golden age of wine and spirits marketing, when he played a part bringing many of the world-famous brands we know and love today into being.
Author: Ben Howkins
Binding Type: Hardcover
Publisher: Academie Du Vin Library Ltd
Published: 02/28/2024
Pages: 240
Weight: 1.15lbs
Size: 8.60h x 6.00w x 1.00d
ISBN: 9781913141455
Language: English
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