Designing Brands: A Collaborative Approach to Creating Meaningful Brand Identities

Multiply serves as a definitive guide for creating meaningful, elegant and timeless brand identities.

Chapters on Discovery, Direction, Typography, Photography, Illustration, Design, Digital Physical provide an insightful step-by-step approach on how to develop the various visual elements that define a contemporary brand in various media, channels, and activations. Through the expert eyes of Mario Depicolzuane and a close-knit community of industry-leading designers, creative directors, and tastemakers, the book will explain how to develop a brand’s world and to design with grace, rationality, thoughtfulness, and intuition.

Author: Gestalten
Binding Type: Hardcover
Publisher: Gestalten
Published: 01/23/2024
Pages: 272
Weight: 3.1lbs
Size: 10.50h x 8.50w x 1.20d
ISBN: 9783967041224
Language: English