A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.
Author: Jack Trout, Steve Rivkin
Binding Type: Hardcover
Publisher: Wiley
Published: 03/01/2008
Pages: 272
Weight: 0.98lbs
Size: 9.15h x 6.38w x 0.95d
ISBN: 9780470223390
Language: English
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