Brand name products
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Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding
$53.95 Add to cartRevised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process.
It’s harder than ever to be the brand of choice–in many markets, technology has lowered ba
- Author: Wheeler, Alina
- Binding: Hardcover
- Page Count: 352
- Publish Date: March 06 2024
- ISBN10: 1119984815
- Language: English
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Differentiate or Die
$29.00 Add to cartA newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to domina… [more below]
- Author: Trout, Jack
- Binding: Hardcover
- Page Count: 272
- Publish Date: March 01 2008
- ISBN10: 0470223391
- Language: English
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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
$42.00 Add to cartA brand’s meaning–how it resonates in the public heart and mind–is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how … [more below]
- Author: Mark, Margaret
- Binding: Hardcover
- Page Count: 400
- Publish Date: February 06 2001
- ISBN10: 0071364153
- Language: English
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Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service
$32.48 Add to cartYou don’t have a brand-whether it’s for a company or a product-until you have a name.
The name is one of the first, longest lasting, and most important decisions in defining the identity of a company,
- Author: Meyerson, Rob
- Binding: Paperback
- Page Count: 194
- Publish Date: December 14 2021
- ISBN10: 1637421559
- Language: English
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Universal Principles of Branding: 100 Key Concepts for Defining, Building, and Delivering Brands
$40.00 Read moreUniversal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for defining, building, and delivering brands today.
Richly illustrated and easy to navigate, this co- Series: Rockport Universal #6
- Author: Kingsley, Mark
- Binding: Hardcover
- Page Count: 216
- Publish Date: November 14, 2023
- ISBN10: 0760378207
- Language: English
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Designing Brand Identity: An Essential Guide for the Whole Branding Team
$53.95 Add to cartDesigning Brand Identity
Design/Business
Whether you’re the project manager for your company’s rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Ide
- Author: Wheeler, Alina
- Binding: Hardcover
- Page Count: 336
- Publish Date: October 24 2017
- ISBN10: 1118980824
- Language: English
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Zag: The #1 Strategy of High-Performance Brands
$32.99 Read moreWhen everybody zigs, zag, says author Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear whiteboard overview style of Neumeier’s first book, THE BRAND GAP, but drills dee… [more below]
- Series: One-Off
- Author: Neumeier, Marty
- Binding: Paperback
- Page Count: 192
- Publish Date: September 01 2006
- ISBN10: 0321426770
- Language: English
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Branding: In Five and a Half Steps
$50.00 Add to cartMichael Johnson is one of the world’s leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic,
- Author: Johnson, Michael
- Binding: Hardcover
- Page Count: 320
- Publish Date: November 15, 2016
- ISBN10: 0500518963
- Language: English
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The Brand Gap: Revised Edition
$39.99 Add to cartAll the secrets to creating a brand identity that resonates across every aspect of a business–including its Web site and overall strategy!
– With clients like Kodak, Sun, and Procter and Gamble, auth- Series: Aiga Design Press
- Author: Neumeier, Marty
- Binding: Paperback
- Page Count: 208
- Publish Date: August 01 2005
- ISBN10: 0321348109
- Language: English
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Launching & Building a Brand for Dummies
$29.99 Add to cartCreate a strong brand DNA–and watch it grow
These days, customers want to have a deeply felt connection to the brands behind the products they’re purchasing, which means that if you’re starting a bus
- Author: Will, Amy
- Binding: Paperback
- Page Count: 384
- Publish Date: January 06, 2022
- ISBN10: 1119748038
- Language: English
