When it comes to building a brand, logo design is often one of the first few important steps in the creative journey. With so much more competition to contend with today, how can designers help start-ups and evolving brands put their best foot forward visually?
A key branding element used by many of the biggest companies around the world, a logotype revolves around a company’s name or initials and features typography as the main design approach. From Type to Logo details the processes of combining the two distinct design disciplines in a compelling book of case studies that make an inspiring reference point for budding and working branding professionals alike.Author: Victionary
Binding Type: Hardcover
Publisher: Victionary
Published: 08/23/2022
Pages: 272
Weight: 2.56lbs
Size: 10.00h x 7.60w x 1.10d
ISBN: 9789887566595
Language: English
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