Influence: Science and Practice (Psychology/Compliance)

$54.99
admin

What factors cause someone to say yes? And which techniques most effectively use these factors to bring about such compliance? In his bestselling book, Robert Cialdini, former salesperson, fundraiser,… [more below]

  • Author: Cialdini, Robert B.
  • Binding: Paperback
  • Page Count: 260
  • Publish Date: July 29, 2008
  • ISBN10: 0205609996
  • Language: English
Author: Robert B. Cialdini

What factors cause someone to say yes? And which techniques most effectively use these factors to bring about such compliance? In his bestselling book, Robert Cialdini, former salesperson, fundraiser, and advertiser, and current professor of social psychology, examines the science and practice of persuasion and compliance. Praised for its enjoyable writing, practical suggestions, and scientifically documented content, prior editions have been widely read by business professionals, fundraisers, and those interested in psychology. The new edition includes: Twice as many firsthand accounts of how the book’s principles apply to business and personal lives; Updated coverage of popular culture and new technology; and more on how compliance principles work in many cultures.

Author

Cialdini, Robert B.

Binding

ISBN10

0205609996

Page Count

260

Published Date

July 29, 2008

Language

ISBN13

9780205609994

Reviews

There are no reviews yet.

Only logged in customers who have purchased this product may leave a review.