The Brand Gap: Revised Edition

$39.99

All the secrets to creating a brand identity that resonates across every aspect of a business–including its Web site and overall strategy!

– With clients like Kodak, Sun, and Procter and Gamble, auth

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  • Series: Aiga Design Press
  • Author: Neumeier, Marty
  • Binding: Paperback
  • Page Count: 208
  • Publish Date: August 01 2005
  • ISBN10: 0321348109
  • Language: English
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All the secrets to creating a brand identity that resonates across every aspect of a business–including its Web site and overall strategy!

– With clients like Kodak, Sun, and Procter and Gamble, author Marty Neumeier is one of today’s most well-known and respected authorities on the topic of branding.
– Quick, easy approach and a wealth of case studies give readers a crash course in the difference between good and bad branding.
– Tons of tips and real-world advice plus a new branding dictionary help readers turn brand strategy into brand design and execution.

Author: Marty Neumeier
Binding Type: Paperback
Publisher: New Riders Publishing
Published: 08/01/2005
Series: Aiga Design Press
Pages: 208
Weight: 0.64lbs
Size: 8.02h x 5.32w x 0.56d
ISBN: 9780321348104
Language: English

Author

Neumeier, Marty

Binding

ISBN10

0321348109

ISBN13

9780321348104

Page Count

208

Published Date

August 01, 2005

Series

Aiga Design Press

Language

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