All the secrets to creating a brand identity that resonates across every aspect of a business–including its Web site and overall strategy!
– With clients like Kodak, Sun, and Procter and Gamble, author Marty Neumeier is one of today’s most well-known and respected authorities on the topic of branding.– Quick, easy approach and a wealth of case studies give readers a crash course in the difference between good and bad branding.
– Tons of tips and real-world advice plus a new branding dictionary help readers turn brand strategy into brand design and execution.
Author: Marty Neumeier
Binding Type: Paperback
Publisher: New Riders Publishing
Published: 08/01/2005
Series: Aiga Design Press
Pages: 208
Weight: 0.64lbs
Size: 8.02h x 5.32w x 0.56d
ISBN: 9780321348104
Language: English







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