Bestselling author Michel Robert gives you his trademark pure and simple rules for developing solid business strategies
In this anticipated follow-up to his previous bestsellers, management expert Michel Robert unveils his practical and proven methodology for you to plan and implement effective corporate strategies. Featuring a detailed explanation of how Robert used his approach to turn around Caterpillar as well as case studies of leading companies that utilize Robert’s method, The New Strategic Thinking shows you how to assemble a strategy team, identify your company’s driving force, determine the focus of the strategy (product, customer, or market), and launch initiatives company wide.
Author: Michel Robert
Binding Type: Hardcover
Publisher: McGraw-Hill Companies
Published: 08/10/2005
Pages: 352
Weight: 1.18lbs
Size: 9.84h x 6.48w x 0.93d
ISBN: 9780071462242
Language: English
This title is not returnable
Reviews
There are no reviews yet.